SILENT NIGHT

We spend 365 days on our phones. Let’s spend one Silent Night with our loved ones.

This Christmas, Samsung invited people to spend less time on their phones and more quality time with their loved ones by going "Silent Night" on their social channels.

The campaign launched with influencers announcing they were going Silent Night and encouraging their followers to do the same using Samsung's built-in Modes feature, simply turning an existing phone feature into a movement that encouraged people to spend more time with their loved ones

For one night, Samsung and its influencers went silent online, inspiring people to swap screen time for real-life time.

Role: Creative idea & Art Director

One by one, influencers let their followers know they’re going to Silent Night to enjoy time with their loved ones offline during Christmas, and inspire their followers to join the movement. And just like that, people put away their phones and go Silent Night