Zuhause war noch nie so lässig (Being home has never been so laid-back). That’s how you’ll feel with Samsung’s Smart home appliances.

Together with Friedrich Liechtenstein, whose signature style embodies effortless cool, we opened the doors to his smart home, Casa Intelligencia. Across a series of short-form social films, he demonstrates how Samsung’s AI-powered products seamlessly simplify daily routines, creating a smarter and more relaxed way of living.

Role: Creative idea & Art Director & Robot vacuum trainer