Scarily Good Shave

Shaving your beard doesn’t just remove hair… For men who have grown their beards for a long time, a clean shave can change their appearance so much that their family don’t even recognize them anymore, and the results can be a little bit frightening…

So, to highlight how clean a shave Gillette razors will give you, this Halloween, we’ll turn some very real and honest family reactions into the scariest product campaign of the season.

Gillete - Scarily Good Shave

Role: Creative concept & Art Director

On our Instagram and TikTok, we’ll capture kids’ hilarious reactions to their dads’ before and after a Gillette shave, proving just how scarily good a smooth shave can be.

Sorry, kids. Our blades are scarily good 🪒