counterfruitS

Bees and insects that pollinate most fruits are going extinct.

Today, there are many food alternatives. However, some people think it doesn’t taste as good as the original.

To show what a future without pollinators could taste like, we created a line of fake fruits that look like the real thing, but taste noticeably worse. A powerful reminder that when bees disappear, there is no better alternative.

Role: Creative idea & Art Director

To kick off the campaign, food and environmental influencers taste-tested our Counter Fruits. Their reviews weren't good. In the end, they all agreed on one thing: they'd rather save the bees than settle for fruit alternatives.